The influences of perceived green advertising value and motivation types on green purchasing intention
This study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention. By using the Stimulus-Organism-Response model and self-determination theory, we examine perceived green advertising value's effects on...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Frontiers Media S.A.
2026-04-01
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| Серія: | Frontiers in Psychology |
| Предмети: | |
| Онлайн доступ: | https://www.frontiersin.org/articles/10.3389/fpsyg.2026.1766561/full |
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