The influences of perceived green advertising value and motivation types on green purchasing intention

This study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention. By using the Stimulus-Organism-Response model and self-determination theory, we examine perceived green advertising value's effects on...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Thu Ha Bui, Fumikazu Morimura, Kimitaka Nishitani
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Frontiers Media S.A. 2026-04-01
Schriftenreihe:	Frontiers in Psychology
Schlagworte:	advertising value green advertising green purchase intention motivation self-determination theory
Online-Zugang:	https://www.frontiersin.org/articles/10.3389/fpsyg.2026.1766561/full
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