Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals
Cancer hospitals enforce different initiatives to accelerate digital transformation, such as mobile health or artificial intelligence. Nevertheless, some health professionals are not willing to adopt these technologies. In order to change some employees’ perspectives, these hospitals resort to soci...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universidad de Navarra
2022-10-01
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| Серія: | Communication & Society (Formerly Comunicación y Sociedad) |
| Предмети: | |
| Онлайн доступ: | https://revistas.unav.edu/index.php/communication-and-society/article/view/42191 |
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