How customer experience drives repurchase intention in omnichannel retailing: The moderating role of prior omnichannel shopping experience
In the context of rapid digital transformation and the increasing integration of online and offline channels, omnichannel retailing has emerged as a dominant paradigm in modern commerce. This study aims to examine the impact of omnichannel customer experience on satisfaction and repurchase intention...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Elsevier
2026-06-01
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| Serier: | Journal of Open Innovation: Technology, Market and Complexity |
| Fag: | |
| Online adgang: | http://www.sciencedirect.com/science/article/pii/S2199853126000818 |
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