Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention

<p align="center">This research paper is trying to examine the impact of Facebook sponsored advertisements on Egyptian youths’ attitudes and purchase intentions. It aims at exploring the relationship between Facebook sponsored advertisements’ personalization, perceived usefulness, perceived ease of...

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Principais autores:	Nashwa Mohamed Ayman, Hanan Gunied, Asmaa El-Mously
Format:	Artigo
Jezik:	Inglês
Izdano:	Academy Publishing Center 2024-05-01
Serija:	Insights into Language, Culture and Communication
Teme:	facebook sponsored advertisements, personalization, consumers’ attitudes, purchase intentions, technology acceptance model.
Online dostop:	http://apc.aast.edu/ojs/index.php/ILCC/article/view/790
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