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Impact of YouTube advertising on purchase intention: A Pitch

Internet technology has proved its worth in every field of life. Due to its vast penetration, organisations started using this technology as a marketing platform. YouTube is one of the online platforms which is subscribed by millions of users and has become a reliable chanel for advertising. However...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Mehak Rehman, Haroon Iqbal Maseeh
التنسيق: Artigo
اللغة:Inglês
منشور في: Bucharest University of Economic Studies 2020-12-01
سلاسل:Contabilitate şi Informatică de Gestiune
الموضوعات:
الوصول للمادة أونلاين:http://online-cig.ase.ro/jcig/art/19_4_9.pdf
الوسوم: إضافة وسم
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