YouTube advertising value and its effects on purchase intention
This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertisi...
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| Үндсэн зохиолч: | |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
University of South Florida (USF) M3 Publishing
2019-09-01
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| Цуврал: | Journal of Global Business Insights |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://digitalcommons.usf.edu/globe/vol4/iss2/5 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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