Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait
The objectives of this study are to investigate brand identification, brand symbolism, and brand evangelism, examining their interplay among the consumers of two frozen yogurt brands in Kuwait (PICK and Pinkberry) [...]
Guardado en:
| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
MDPI AG
2024-06-01
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| Colección: | Proceedings |
| Materias: | |
| Acceso en línea: | https://www.mdpi.com/2504-3900/101/1/23 |
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