Making Peace or Holding a Grudge? The Role of Publics' Forgiveness in Crisis Communication
This study examines whether organizations can restore reputations and financial performance damaged by crises by seeking forgiveness from publics. This study also investigates the mechanism of forgiveness seeking by testing the effectiveness of crisis communication strategies in different situation...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
USC Annenberg Press
2019-05-01
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| Serier: | International Journal of Communication |
| Fag: | |
| Online adgang: | https://ijoc.org/index.php/ijoc/article/view/9682 |
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