Making Peace or Holding a Grudge? The Role of Publics' Forgiveness in Crisis Communication

This study examines whether organizations can restore reputations and financial performance damaged by crises by seeking forgiveness from publics. This study also investigates the mechanism of forgiveness seeking by testing the effectiveness of crisis communication strategies in different situation...

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Detalhes bibliográficos

Principais autores:	Fang Wu, Di Cui
Formato:	Artigo
Idioma:	Inglês
Publicado em:	USC Annenberg Press 2019-05-01
coleção:	International Journal of Communication
Assuntos:	crisis communication crisis communication strategies (CCSs) forgiveness China information security
Acesso em linha:	https://ijoc.org/index.php/ijoc/article/view/9682
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