Identification of Innovative Marketing Components in High-Tech Small and Medium sized Enterprises
Previous studies strongly emphasize the importance of High-Tech SMEs in progress of economics as well as their devotion to delivering innovative products; however, their marketing is hindered by many constraints such as the lack of marketing knowledge and skill which leads to the failure of most of...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
Iran Strategic Management Society
2011-11-01
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| Serie: | مطالعات مدیریت راهبردی |
| Soggetti: | |
| Accesso online: | https://www.smsjournal.ir/article_88883_abd18bce785917ef0562071a10b4cc89.pdf |
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