Identification of Innovative Marketing Components in High-Tech Small and Medium sized Enterprises
Previous studies strongly emphasize the importance of High-Tech SMEs in progress of economics as well as their devotion to delivering innovative products; however, their marketing is hindered by many constraints such as the lack of marketing knowledge and skill which leads to the failure of most of...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Artigo |
| Language: | Persa |
| Published: |
Iran Strategic Management Society
2011-11-01
|
| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | https://www.smsjournal.ir/article_88883_abd18bce785917ef0562071a10b4cc89.pdf |
| Tags: |
No Tags, Be the first to tag this record!
|