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Do quality labels change how much we like a product? Evidence from honey consumers

This study analyses the joint effects of sensory attributes and quality labels on consumer perception and purchase intention of acacia honey on the Croatian market. Three honey samples (with EU organic label (ORG), with national “Proven Quality” label (PQ) and unlabelled (NL)) were evaluated under b...

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Main Authors: Marija CERJAK, Josip JURAČAK, Alen DŽIDIĆ, Damir KOVAČIĆ
Format: Artigo
Language:Búlgaro
Published: University of Zagreb, Faculty of Agriculture 2025-12-01
Series:Journal of Central European Agriculture
Subjects:
honey
product perception
sensory analysis
food certification
mixed effects model
consumer behaviour
Online Access:https://jcea.agr.hr/articles/770933_Do_quality_labels_change_how_much_we_like_a_product_Evidence_from_honey_consumers_en.pdf
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