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Do quality labels change how much we like a product? Evidence from honey consumers

This study analyses the joint effects of sensory attributes and quality labels on consumer perception and purchase intention of acacia honey on the Croatian market. Three honey samples (with EU organic label (ORG), with national “Proven Quality” label (PQ) and unlabelled (NL)) were evaluated under b...

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Detalhes bibliográficos
Principais autores: Marija CERJAK, Josip JURAČAK, Alen DŽIDIĆ, Damir KOVAČIĆ
Formato: Artigo
Idioma:Búlgaro
Publicado em: University of Zagreb, Faculty of Agriculture 2025-12-01
coleção:Journal of Central European Agriculture
Assuntos:
Acesso em linha:https://jcea.agr.hr/articles/770933_Do_quality_labels_change_how_much_we_like_a_product_Evidence_from_honey_consumers_en.pdf
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