PURCHASING BEHAVIOR AND SATISFACTION OF FAST-FOOD RESTAURANT CUSTOMERS IN CALBAYOG CITY
This paper examined the relationship between satisfaction and purchasing behavior of fast-food restaurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The resea...
Guardat en:
| Autors principals: | , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Petra Christian University
2024-09-01
|
| Col·lecció: | Jurnal Manajemen dan Wirausaha |
| Matèries: | |
| Accés en línia: | https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/27379 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|