E-WOM effect through social media and shopping websites on purchase intention of smartphones in India
This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for many researchers due to its increasing importance...
Сохранить в:
| Главные авторы: | , , , |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
LLC "CPC "Business Perspectives"
2022-04-01
|
| Серии: | Innovative Marketing |
| Предметы: | |
| Online-ссылка: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16385/IM_2022_02_Iqbal.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|