E-WOM effect through social media and shopping websites on purchase intention of smartphones in India

This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for many researchers due to its increasing importance...

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Autores principales:	Asif Iqbal, Noor Alam Khan, Azam Malik, Mohammad Rishad Faridi
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	LLC "CPC "Business Perspectives" 2022-04-01
Colección:	Innovative Marketing
Materias:	E-WOM attitude E-WOM credibility E-WOM format E-WOM quantity purchase intention
Acceso en línea:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16385/IM_2022_02_Iqbal.pdf
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