Customer Success Management In The Subscription Business Of Manufacturing Companies: Towards A Task-Oriented Reference Model

Manufacturing companies are constantly increasing their efforts in the subscription business, also known as product-as-a-service business, offering usage and outcome based solutions (value-in-use) instead of transactional services and products (value-in-exchange). Customers are becoming contractual...

Descripció completa

Dades bibliogràfiques

Autors principals:	Holst, Lennard, Schuh, Günther, Stich, Volker, Frank, Jana, Herberger, David, Hübner, Marco
Format:	Artigo
Idioma:	Inglês
Publicat:	TIB – Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek 2021-01-01
Col·lecció:	Proceedings of the Conference on Production Systems and Logistics
Matèries:	customer success management subscription business models value-in-use manufacturing companies task-oriented reference model konferenzschrift
Accés en línia:	https://repo.uni-hannover.de/handle/123456789/11368
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!