Customer Success Management In The Subscription Business Of Manufacturing Companies: Towards A Task-Oriented Reference Model

Manufacturing companies are constantly increasing their efforts in the subscription business, also known as product-as-a-service business, offering usage and outcome based solutions (value-in-use) instead of transactional services and products (value-in-exchange). Customers are becoming contractual...

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מידע ביבליוגרפי

Principais autores:	Holst, Lennard, Schuh, Günther, Stich, Volker, Frank, Jana, Herberger, David, Hübner, Marco
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	TIB – Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek 2021-01-01
סדרה:	Proceedings of the Conference on Production Systems and Logistics
נושאים:	customer success management subscription business models value-in-use manufacturing companies task-oriented reference model konferenzschrift
גישה מקוונת:	https://repo.uni-hannover.de/handle/123456789/11368
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!