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Acceptance of Innovative Food Among Tourists: Psychological Factors and Generational Differences in the Post-Transition Context of Serbia

The readiness of tourists to accept innovative food is investigated in this research through the prism of the Protection Motivation Theory and the Theory of Planned Behavior, combining two previously developed yet seldom researched psychological dimensions, namely, food neophobia as a restraining fo...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Tamara Gajić, Dragan Vukolić, Snežana Knežević, Ana Spasojević, Filip Đoković, Srđan Milošević, Mladen Radišić, Maja Radišić, Dušan Pevac
Hōputu: Artigo
Reo:Inglês
I whakaputaina: MDPI AG 2025-10-01
Rangatū:Foods
Ngā marau:
Urunga tuihono:https://www.mdpi.com/2304-8158/14/21/3607
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