Investigating the effect of brand-based leadership of senior managers on brand commitment among employees in the presence of mediating variables of employees' knowledge of the brand, psychological contract and appropriateness between brand and employees (Case study: Karaj Capital Bank)
The purpose of this study was to investigate the effect of senior managers 'brand-centered leadership on brand commitment among employees in the presence of mediating variables of employees' knowledge of brand, psychological contract and brand-to-staff fit between Karaj Capital Bank employees. The r...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
Allameh Tabataba'i University Press
2024-09-01
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| シリーズ: | بازیابی دانش و نظامهای معنایی |
| 主題: | |
| オンライン･アクセス: | https://jks.atu.ac.ir/article_14255_d41d8cd98f00b204e9800998ecf8427e.pdf |
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