Investigating the effect of brand-based leadership of senior managers on brand commitment among employees in the presence of mediating variables of employees' knowledge of the brand, psychological contract and appropriateness between brand and employees (Case study: Karaj Capital Bank)

The purpose of this study was to investigate the effect of senior managers 'brand-centered leadership on brand commitment among employees in the presence of mediating variables of employees' knowledge of brand, psychological contract and brand-to-staff fit between Karaj Capital Bank employees. The r...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Mehdi Ajalli, Sahebeh Rahmati
Aineistotyyppi:	Artigo
Kieli:	Persa
Julkaistu:	Allameh Tabataba'i University Press 2024-09-01
Sarja:	بازیابی دانش و نظام‌های معنایی
Aiheet:	brand-centered leadership of senior executives brand commitment employee knowledge of the brand psychological contract intergroup and employee fit
Linkit:	https://jks.atu.ac.ir/article_14255_d41d8cd98f00b204e9800998ecf8427e.pdf
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