Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method
This paper explores the cognitive processes underlying branding and consumer behavior, emphasizing Kahneman’s System 1 and System 2 framework and its extensions. Key theories, including Zhao’s three-system model and Rottenstreich et al.’s focus on memory-based versus stimulus-based choices, highl...
Сохранить в:
| Главный автор: | |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Ovidius University Press
2025-02-01
|
| Серии: | Ovidius University Annals: Economic Sciences Series |
| Предметы: | |
| Online-ссылка: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/6.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|