Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method
This paper explores the cognitive processes underlying branding and consumer behavior, emphasizing Kahneman’s System 1 and System 2 framework and its extensions. Key theories, including Zhao’s three-system model and Rottenstreich et al.’s focus on memory-based versus stimulus-based choices, highl...
Na minha lista:
| Hovedforfatter: | |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Ovidius University Press
2025-02-01
|
| Serier: | Ovidius University Annals: Economic Sciences Series |
| Fag: | |
| Online adgang: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/6.pdf |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|