Codi QR

PENGARUH PRODUCT ATTRIBUTE, BRAND TRUST, DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION PADA PRODUK RICE BOWL

This study aims to determine the effect between product attributes, brand trust, and customer satisfaction on purchase intention of rice bowls. This analysis using SPSS 25 Multiple Linear Analysis was used in this study, the population in this study were consumers who had consumed rice bowls. The s...

Descripció completa

Guardat en:
Autors principals: syafira abellia, Dewi Immanuel
Format: Artigo
Idioma:Indonésio
Publicat: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2024-08-01
Col·lecció:Jurnal Performa
Matèries:
product attribute
brand trust
consumer satisfaction
purchase intention
Accés en línia:https://journal.uc.ac.id/index.php/performa/article/view/4864
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars