Presenting a Model for Green Purchase Intention with Moderating Effect of Social Pressure

IntroductionDue to the increase in the level of air and waste pollution and the warming of the earth, the need to use environmentally friendly and recyclable products, or green products, is considered more nowadays. By using these products, the buried and polluting wastes are less and parallel to it...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Alireza Jahanfekr, alireza rajabipoor meybodi
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	University of Birjand 2025-03-01
Цуврал:	مطالعات مدیریت توسعه سبز
Нөхцлүүд:	green purchase intention green self-identity moral obligation perceived consumer effectiveness price sensitivity
Онлайн хандалт:	https://gmd.birjand.ac.ir/article_3157_3d5edaedf3bc5b861ef310d3ac91974e.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!