Presenting a Model for Green Purchase Intention with Moderating Effect of Social Pressure
IntroductionDue to the increase in the level of air and waste pollution and the warming of the earth, the need to use environmentally friendly and recyclable products, or green products, is considered more nowadays. By using these products, the buried and polluting wastes are less and parallel to it...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
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University of Birjand
2025-03-01
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| Serie: | مطالعات مدیریت توسعه سبز |
| Soggetti: | |
| Accesso online: | https://gmd.birjand.ac.ir/article_3157_3d5edaedf3bc5b861ef310d3ac91974e.pdf |
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