The Influence of Biospheric Values and Green Advertising on Green Product Purchase Intention with Green Product Values as Intervening

This research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable. Data for this research were collected using a quantitative approach with a questionnaire method. The data used were primary data...

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Detalhes bibliográficos

Principais autores:	Raihan Wiratama, Dyah Sugandini
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Department of Management, Faculty of Economics and Business, Universitas Airlangga. 2024-09-01
coleção:	Southeast Asian Business Review
Assuntos:	biospheric values green advertising green product values green product purchase intention
Acesso em linha:	https://e-journal.unair.ac.id/SABR/article/view/55329
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