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THE EFFECTIVENESS OF TIKTOK AS A MEANS OF HEDONIC PRODUCT PROMOTION IN THE DIGITAL ERA: CASE STUDY IN INDONESIA

Digital technology has developed rapidly nowadays, and affects all areas of life, including the business activities. Currently, many companies use the popularity of electronic social media to promote their products and brands. There are many types of social media that are popular among consumers, s...

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Tallennettuna:
Päätekijät: Budi Sutedjo Dharma Oetomo, Singgih Santoso
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Izdevnieciba “Baltija Publishing” 2024-03-01
Sarja:Green, Blue and Digital Economy Journal
Aiheet:
sustainability
social media marketing
brand trust
brand engagement
purchase intention
Linkit:http://baltijapublishing.lv/index.php/gbdej/article/view/2437
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