THE EFFECTIVENESS OF TIKTOK AS A MEANS OF HEDONIC PRODUCT PROMOTION IN THE DIGITAL ERA: CASE STUDY IN INDONESIA
Digital technology has developed rapidly nowadays, and affects all areas of life, including the business activities. Currently, many companies use the popularity of electronic social media to promote their products and brands. There are many types of social media that are popular among consumers, s...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Izdevnieciba “Baltija Publishing”
2024-03-01
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| Col·lecció: | Green, Blue and Digital Economy Journal |
| Matèries: | |
| Accés en línia: | http://baltijapublishing.lv/index.php/gbdej/article/view/2437 |
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