The Influence of Brand Image, Perceived Product Quality, and Price Perception on Purchase Intention of Eiger Laptop Bags
This research aims to assess the influence of brand image, perceived product quality, and price perception on the purchase intention of Eiger laptop bags in Cimahi City. A quantitative approach was employed in this study, with primary data collected through questionnaires. Data was obtained from 100...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Department of Business Administration, Diponegoro University
2026-04-01
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| Series: | Jurnal Administrasi Bisnis |
| Assuntos: | |
| Acceso en liña: | https://ejournal.undip.ac.id/index.php/janis/article/view/83700 |
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