The Influence of Brand Image, Perceived Product Quality, and Price Perception on Purchase Intention of Eiger Laptop Bags

This research aims to assess the influence of brand image, perceived product quality, and price perception on the purchase intention of Eiger laptop bags in Cimahi City. A quantitative approach was employed in this study, with primary data collected through questionnaires. Data was obtained from 100...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Aldo Johanes Hasudungan, Faizal Fardhani Sigarlaki
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Department of Business Administration, Diponegoro University 2026-04-01
Schriftenreihe:	Jurnal Administrasi Bisnis
Schlagworte:	brand image perceived product quality price perception purchase intention
Online-Zugang:	https://ejournal.undip.ac.id/index.php/janis/article/view/83700
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!