Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences

Abstract This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we analyzed...

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Үндсэн зохиолчид:	Danping Liu, Miaoxuan Wu, Tingting Zhu, Hedan Fang, Di Hu
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Nature Portfolio 2025-03-01
Цуврал:	Scientific Reports
Нөхцлүүд:	Self-congruity Functional congruity Tourists’ emotional experiences Destination personality Positive word of mouth
Онлайн хандалт:	https://doi.org/10.1038/s41598-025-94046-6
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!