Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences

Abstract This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we analyzed...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Danping Liu, Miaoxuan Wu, Tingting Zhu, Hedan Fang, Di Hu
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	Nature Portfolio 2025-03-01
سلاسل:	Scientific Reports
الموضوعات:	Self-congruity Functional congruity Tourists’ emotional experiences Destination personality Positive word of mouth
الوصول للمادة أونلاين:	https://doi.org/10.1038/s41598-025-94046-6
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!