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ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH

Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and industrial purposes. The high production rate of red chili corresponds with increasing consumer needs, influenced by diverse preferences that shape p...

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Principais autores: Idham Parhanudin, Zumi Saidah
Formato: Artigo
Idioma:Inglês
Publicado em: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2025-09-01
coleção:Sepa
Assuntos:
chili
conjoint analysis
consumer
perception
preference
Acesso em linha:https://jurnal.uns.ac.id/sepa/article/view/96132
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