ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH
Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and industrial purposes. The high production rate of red chili corresponds with increasing consumer needs, influenced by diverse preferences that shape p...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta
2025-09-01
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| Serie: | Sepa |
| Soggetti: | |
| Accesso online: | https://jurnal.uns.ac.id/sepa/article/view/96132 |
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