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THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION

This research aims to examine the impact of Brand Trust, Live Promo, and Price on Consumer Purchasing Interest in TikTok Shop. The study focuses on TikTok Shop users in the South Sulawesi area, with the exact number of respondents not being specified. A total of 200 respondents participated in the...

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Principais autores: Novi Angreni, Edi Maszudi, Adil Adil
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Nusa Cendana 2025-07-01
coleção:Journal of Management Small and Medium Enterprises (SME's)
Assuntos:
Brand Trust
Live Promo
Price
Purchase Interest
Acesso em linha:https://ejurnal.undana.ac.id/index.php/JEM/article/view/20456
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