Factors influencing consumers’ light commercial vehicle purchase intention in a developing country
The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of...
Na minha lista:
| Principais autores: | , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer Nature
2015-09-01
|
| coleção: | Management şi Marketing |
| Assuntos: | |
| Acesso em linha: | http://www.degruyter.com/view/j/mmcks.2015.10.issue-2/mmcks-2015-0012/mmcks-2015-0012.xml?format=INT |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|