An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy. Therefore, social media influencers and their impact on consu...

Ful tanımlama

Detaylı Bibliyografya

Asıl Yazarlar:	Sarra Daimi, Aslı Tolunay
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	Istanbul University Press 2021-12-01
Seri Bilgileri:	Istanbul Management Journal
Konular:	social media influencer purchase intention authenticity consumer behavior
Online Erişim:	https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/442F1795376349479BCE5160294405DC
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!