Leveraging social media marketing activities (SMMAs) to enhance consumer satisfaction and purchase intention for bio-cosmetics

Social media marketing has increasingly become a strategic channel for brands to engage and build relationships with consumers, particularly in trust-sensitive industries such as bio cosmetics. However, research on how Social Media Marketing Activities (SMMAs) shape consumer perceptions and behavior...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Thi Thuy An Ngo, Gia Khuong An, Dang Khoa Dao, Ngoc Quynh Nhu Nguyen, Bao Han Phong, Ngoc Yen Vy Nguyen, Thi Bich Nhu Nguyen
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Elsevier 2025-11-01
Schriftenreihe:	Acta Psychologica
Schlagworte:	Social media marketing activities (SMMAs) Bio cosmetics Purchase intention Emerging markets Consumer perceptions
Online-Zugang:	http://www.sciencedirect.com/science/article/pii/S0001691825010819
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