Mapping the Intellectual Structure of Greenwashing and Purchase Intention Research: A Bibliometric Analysis of Scopus-Indexed Literature
Purpose: This study aims to systematically map the development of literature on greenwashing and purchase intention by identifying publication trends, key contributors, geographic distribution, and the evolution of research themes. Method: Data were retrieved from the Scopus database, consisting of...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2026-06-01
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| Serie: | Journal of Enterprise and Development |
| Soggetti: | |
| Accesso online: | https://journal.uinmataram.ac.id/index.php/jed/article/view/15481 |
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