Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age
Bibliometric analysis has been employed for several years across various fields to identify the existing body of science related to a specific discipline or topic. However, such a research approach has not been applied to TV advertising. This article proposes the use of bibliometric analysis to dis...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
University of Bacău
2024-07-01
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| Seri Bilgileri: | Studies and Scientific Researches: Economics Edition |
| Konular: | |
| Online Erişim: | https://sceco.ub.ro/index.php/SCECO/article/view/578 |
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