The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia

The waste problem in Indonesia remains unresolved to date, with household waste contributing the highest percentage. This study highlights the role of the younger generation in mitigating its impact, leveraging their marketing knowledge and environmental responsibility. The specific objective of thi...

Szczegółowa specyfikacja

Opis bibliograficzny

Główni autorzy:	Asep Rokhyadi Permana Saputra, Aldia Anexa Putri Romanza, Kakanita Ari Puspitasari, Alifah Widya Rachmawati
Format:	Artigo
Język:	Inglês
Wydane:	Institute of Business Administration 2026-06-01
Seria:	Business Review
Hasła przedmiotowe:	eco labeling green advertising green packaging green purchase intention indonesian young consumers.
Dostęp online:	https://ir.iba.edu.pk/businessreview/vol21/iss1/1/
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!