The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia

The waste problem in Indonesia remains unresolved to date, with household waste contributing the highest percentage. This study highlights the role of the younger generation in mitigating its impact, leveraging their marketing knowledge and environmental responsibility. The specific objective of thi...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Asep Rokhyadi Permana Saputra, Aldia Anexa Putri Romanza, Kakanita Ari Puspitasari, Alifah Widya Rachmawati
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Institute of Business Administration 2026-06-01
Цуврал:	Business Review
Нөхцлүүд:	eco labeling green advertising green packaging green purchase intention indonesian young consumers.
Онлайн хандалт:	https://ir.iba.edu.pk/businessreview/vol21/iss1/1/
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!