After the hype: revisiting Big Data as a management fashion, 2016–2025
This paper revisits the trajectory of Big Data nearly a decade after its initial treatment as a management fashion, using a 2016 study as a baseline. Drawing on management fashion theory, we examine how Big Data evolved from a hyped managerial buzzword into a foundational yet less rhetorically visib...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Taylor & Francis Group
2026-12-01
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| 叢編: | Cogent Business & Management |
| 主題: | |
| 在線閱讀: | https://www.tandfonline.com/doi/10.1080/23311975.2026.2654847 |
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