After the hype: revisiting Big Data as a management fashion, 2016–2025
This paper revisits the trajectory of Big Data nearly a decade after its initial treatment as a management fashion, using a 2016 study as a baseline. Drawing on management fashion theory, we examine how Big Data evolved from a hyped managerial buzzword into a foundational yet less rhetorically visib...
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| Glavni autori: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Taylor & Francis Group
2026-12-01
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| Serija: | Cogent Business & Management |
| Teme: | |
| Online pristup: | https://www.tandfonline.com/doi/10.1080/23311975.2026.2654847 |
| Oznake: |
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