The Possibilities and Limitations of Using Google Books Ngram Viewer in Research on Management Fashions

Google Books Ngram Viewer (GNV) is an analytical tool that uses quantitative methods to analyze digitized text. This paper looks at the possibilities and limitations of using GNV in management fashion research, an area of management research that examines the lifecycle and evolution of management co...

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Autors principals:	Dag Øivind Madsen, Kåre Slåtten
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2022-11-01
Col·lecció:	Societies
Matèries:	Google Books Ngram Viewer management fashions management concepts management books evolution digital humanities
Accés en línia:	https://www.mdpi.com/2075-4698/12/6/171
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