Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing
ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content. This study aims to design a content marketing model to increase purchase intention in digital marketing. MethodologyFrom a philosophical poi...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Persa |
| Veröffentlicht: |
University of Tehran, Faculty of Management
2022-07-01
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| Schriftenreihe: | مدیریت بازرگانی |
| Schlagworte: | |
| Online-Zugang: | https://jibm.ut.ac.ir/article_88489_3bca8c2dad5798424067888e307ee885.pdf |
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