THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION
Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention. Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers. Results: The res...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2021-11-01
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| coleção: | Jurnal Ekonomi dan Bisnis Airlangga |
| Assuntos: | |
| Acesso em linha: | https://e-journal.unair.ac.id/JEBA/article/view/31480 |
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