THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION

Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention. Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers. Results: The res...

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Autors principals:	Ida Ayu Iswari Pidada, Putu Gede Genta Taruna Suyasa
Format:	Artigo
Idioma:	Inglês
Publicat:	Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2021-11-01
Col·lecció:	Jurnal Ekonomi dan Bisnis Airlangga
Matèries:	content marketing influncer e-promotion purchase intention
Accés en línia:	https://e-journal.unair.ac.id/JEBA/article/view/31480
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